Lincoln Riley still thinks USC offers unique advantages in NIL, football recruiting

Ezra Jorgensen  |  Jun 25, 2024

Lincoln Riley faces a pivotal college football season at USC. In just over two months, the Trojans play a huge season-opening game against LSU in Las Vegas. Before August camp, Riley has time to make the rounds with various members of the media. He will also attend Big Ten media days in late July. One new interview Lincoln Riley participated in was a one-on-one session with Steve Wiltfong of On3 Sports. Riley discussed a lot of topics, one of them being NIL and football recruiting. Riley is still convinced USC offers an experience other schools can’t match:

““There is a lot of changes we’ve had up to this point,” Riley told On3. “We have revenue share we’re staring at that a year down the road. There is a lot about that we don’t know in terms of how that plays out. How does Title IV play out? How do collectives play out? There is a lot of uncertainties in those areas, but I do know the advantages we do have here being at this school and being in this city and all that comes with that I think puts us in a great place no matter where the rest of the industry goes. We have built-in advantages here that aren’t going to get touched and aren’t going anywhere.”