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Collegiate student-athletes and depending on the state, some high school student-athletes, can hire this type of third party to represent their NIL marketing and publicity opportunities.
This is the perception a student-athlete creates for themselves publicly based on their actions, achievements, and personality.
_____________ is defined as any product of a student-athlete’s creation that is unauthorized for use by others. Two ways that a student-athlete can protect this include copyrights and trademarks.