AAC Launches Bold NIL Strategy with RISE Ventures Initiative

In the fast-evolving world of college athletics, the American Athletic Conference (AAC) is stepping up with a bold move that could shape the future of Name, Image, and Likeness (NIL) support for its schools, as well as keep them in the national conversation.

This spring, the AAC announced the launch of American RISE Ventures, a new business division focused on unlocking fresh revenue streams for its member institutions. At a time when NIL payments and direct athlete compensation are about to explode, this strategic pivot could be a game-changer for the conference’s competitive survival.