Adidas Signs First High School Athlete to NIL Deal

Business of College Sports  |  Dec 04, 2023

Adidas’ talented roster of athletes signed to name, image, and likeness deals recently got even bigger with the addition of a player still competing in the high school ranks.

The apparel brand recently announced a partnership with the class of 2025 basketball player Darryn Peterson. The Huntington Prep (W. Va.) guard is the first high school athlete to sign with the company.

Peterson and Adidas recently announced the partnership in an Instagram post.