Alabama football now has third-party NIL collective: Here’s what we know

Alabama football is officially in the NIL collective space, and that’s significant.

High Tide Traditions, which is not affiliated with UA, was recently created to “create championship level partnerships between business and student-athletes,” according to its website.

Having an NIL collective has become necessary to stay at the forefront of college football in the era of Name, Image and Likeness. The Crimson Tide isn’t the first to have one, and it won’t be the last.