All Good Dawgs: Butler’s First NIL Collective Launches

Business of College Sports  |  Jul 20, 2022

The latest NIL collective to launch is the first for Butler University: All Good Dawgs. The collective says a group of likeminded alumni have come together to use their “influence and community-minded leadership to raise awareness for charitable causes in Central Indiana.”

“What excites me about AGD is the opportunity to help connect these athletes with the community. Beyond that helping educate them on their potential value and how to best conduct themselves in the professional world should help better prepare them for life after their student-athlete experience. In the process there are some really meaningful causes that will be benefit and the athlete can feel good about supporting,” said board member Matt Howard.