Archie Manning on NIL in College Football: ‘It’s the Wild West’

For those of you that have been living under a rock this past year, NIL stands for name, image, and likeness, which, allows college athletes to receive financial compensation through marketing and promotional endeavors. The NCAA had never allowed their student athletes to make money off their name, image, and likeness while profiting millions and millions of dollars off of TV deals. The intent to finally compensate the college athletes for all the money they bring in was there, but the NCAA never envisioned that it would turn into complete pandemonium.