Athlete Ally Responds to Historic NIL Announcement

Ezra Jorgensen  |  May 24, 2024

According to CBS, “The legal settlement is transformative for players because not only will past athletes be compensated for prior restrictions on earning from their name, image, and likeness (NIL) via the $2.8 billion settlement, but the agreement sets the stage for a future revenue-sharing model, a first in the NCAA’s long history, benefiting thousands of collegiate athletes starting as soon as Fall 2025.”

“College athletes aren’t the stars of the future — they’re stars now, and deserve to be compensated,” said Hudson Taylor, Founder and Executive Director of Athlete Ally. “This NIL agreement is long overdue, but lacks important regulations for non-revenue generating sports. Without such regulations, it is likely that many athletes will be left behind, especially in the majority of women’s sports and sports with openly LGBTQI+ athletes. We hope to see additional steps taken to ensure that every athlete, regardless of their sport, is given the opportunity to benefit from their talent equitably.”