Athletics Departments Should Take Charge of Name, Image and Likeness

Today’s guest columnist is Tom McMillen, president and CEO of the LEAD1 Association, which represents the athletics directors of the 130 member universities of the Football Bowl Subdivision.

Rarely is there an issue on which almost all our Football Bowl Subdivision (FBS) athletics directors agree. But recently we polled our ADs, and 90% expressed concern that name, image and likeness payments from NIL collectives are being used as improper recruiting inducements, both for high school athletes and/or college transfers.