Athletics hosts NIL content creation workshops for student-athletes

“There is no better experience than having to do something in real-time” Dr. Shauna Sobers, Director of the 4EVER TEXAS Student-Athlete Development Program shared as she explained how the workshop came about. When the LEVERAGE (UT’s NIL Education Program) Planning Team discussed what was needed to take the Longhorns to the next level in the NIL space, they agreed that it had to be something to sharpen the student-athletes’ content creation skills so they are prepared to provide innovative content desirable to brands.