Badgers Join Forces with UScellular on Official Sponsor of Timeouts NIL Campaign

Badger Sports Properties, the multimedia rightsholder for Wisconsin Athletics, announced a partnership with UScellular to launch an innovative Name, Image and Likeness (NIL) campaign featuring three prominent Wisconsin student-athletes, aimed at emphasizing the value of authentic connections over constant digital engagement.

UScellular’s Official Sponsor of Timeouts campaign is led by UW student-athletes Izzy Ashburn (volleyball), Maema Njongmeta (football) and Chayla Edwards (women’s hockey). The campaign includes content posted to the student-athletes’ personal social media accounts, highlighting the importance of real connections and encouraging fans to take timeouts to invest in life’s most important moments.

“NIL partnerships provide UScellular a unique opportunity to create a program that aligns to our values and gives a platform for student-athletes to tell their individual stories,” stated Christine Paulsen, director of sales for UScellular in western and northern Wisconsin. “As the Official Sponsor of Timeouts, we’re encouraging everyone to focus on the game experience with the people who matter most.”