Bagel Works in Hunt Valley partners with Maryland college student-athletes for NIL opportunities

The NCAA’s NIL program allows college athletes to capitalize off their names, image, and likeness.

Bagel Works, in Hunt Valley, is spearheading partnerships with student-athletes by recruiting athletes from colleges in Maryland to be their brand ambassadors.

Tim Giancola, with Bagel Works, stopped by WJZ to share their work in and out of the shop.

As a former college football player at Towson University, Giancola wanted to help out the student-athlete.