Big Ten, SEC Weigh $9B Project Rudy Super League Proposal

NIL Daily/Sports Illustrated  |  Oct 09, 2024

This week, the SEC and Big Ten are set to discuss significant changes within the landscape of college football, but behind the scenes, a proposal known as Project Rudy is quietly making waves. The concept, spearheaded by former Disney executives, aims to overhaul college football by establishing a 70-team super league, which they claim could attract up to $9 billion in private funding. As SEC and Big Ten leaders gather in Nashville, Project Rudy looms over the discussions, though its grand promises of reshaping the sport may be more disruptive than beneficial.