Biggest NIL Deals in College Sports

Go Banking Rates  |  Mar 25, 2022

The world of college recruiting changed dramatically on July 1, 2021, when the NCAA enacted a rule to allow college athletes to profit from their names, images and likenesses.

Overnight, student-athletes who previously had been restricted to receiving stipends and scholarships suddenly could sign endorsement deals. And the floodgates opened, with athletes of all stripes signing quickly.