Boise State Launches “PRO” Front Office Model for NIL Revenue Sharing

College athletics departments are looking more and more like their professional peers every day. Next year, following the landmark House v. NCAA settlement (which still awaits final approval), many schools are anticipated to participate in direct revenue sharing with their student-athletes. For the first time, athletes will be compensated directly from their respective universities –– however, this new payment is only part of the new pro-style collegiate athlete model; many schools have begun to build out front offices similar to those of professional franchises to manage athlete recruitment, payment, and retention.

Boise State has become a first mover in this new paradigm of collegiate athletics. According to a university press release, Boise State Athletics is partnering with the Boise State Foundation to create a stand-alone entity, aptly named BroncoPRO, to manage the new front-office responsibilities of athletic departments. The newly minted “PRO” model will encompass three core features: Professional, Resources, and Organization.