Bridgewater College sees positives with name, image, and likeness program

Last year, the NCAA allowed college athletes to get paid for their name, image, and likeness. In Virginia, Governor Glenn Youngkin recently signed a bill into law stating no college or university can prohibit or prevent its athletes from these earnings.

When the NCAA first announced the organization would allow student-athletes to earn off of their name, image, and likeness, Bridgewater College’s athletic department thought this was a good opportunity for division one athletes but didn’t think it would have a big impact on them. However, they quickly learned that they were a big fish in the pond, as well.