Caitlin Clark NIL Deal Grows Pro-Like Portfolio: Nike, Buick… Now Gatorade

Front Office Sports  |  Dec 12, 2023

Over the past year, name, image, and likeness collectives have dominated the conversation around the fledgling industry. But some athletes are continuing to make headlines with brand deals worthy of the pros.

Iowa guard Caitlin Clark has signed a multi-year partnership with Gatorade, Front Office Sports has learned.

“This partnership is special because not only does Gatorade fuel the best athletes in the game, but they’re also committed to leading by example and giving back, which is what I strive to do every day,” Clark said in a statement. “I’m honored to join such an iconic brand that has some of the most elite athletes in sport on their roster and can’t wait for what’s ahead.”

While financial terms of the deal were not disclosed, Gatorade said it would donate $22,000 in Clark’s honor to the Caitlin Clark Foundation as part of its Equity in Sport initiative. The superstar wears No. 22 on the hardwood.