Caitlin Clark’s NIL Money From Deals Are the Talk of March Madness

Few athletes have become as marketable as Caitlin Clark has during her stardom with the Iowa Hawkeyes. As with most athletes, Clark’s NIL deals are not made public, but On3.com projects the Iowa star’s value is worth $3.1 million.

Clark’s NIL deals include partnerships with major brands like Nike, State Farm, Gatorade, Panini America, Xfinity and Gainbridge. These projections have Clark with the highest NIL value of any women’s college basketball player with Angel Reese next in the rankings at $1.8 million.

The On3 projections have Clark with the fourth-highest NIL value just behind Bronny James, Shedeur Sanders and Livvy Dunne. The Wall Street Journal’s Rachel Bachman reported that Clark is represented by Excel Sports Management, a company with a star-studded list of pro athletes.