California high school sports powerhouse signs multimillion-dollar media and NIL deal

Welcome to the new world of high school sports.

In what the company calls the first-ever deal of its kind, multimedia company Playfly and Mater Dei High School have agreed to a ten-year, multimillion-dollar deal for the school’s multimedia rights.

The deal is valued in the “high seven-figure” range, according to reporting from sports business outlet Sportico.

Playfly said in its announcement that it hopes to expand the Mater Dei brand “by amplifying the success of its teams and student-athletes,” and by introducing sponsorship opportunities.

The company has similar agreements in place with 27 colleges, including USC, but it claims that this is the first of its kind with an individual high school.