Cavinder twins reveal seven ‘simple’ steps to becoming NIL millionaires

Using social media to build a personal brand in the Name, Image and Likeness era of college athletics can be a valuable strategy, and the Cavinder twins might be the very best in that aspect.

Women’s basketball stars Haley and Hanna Cavinder took advantage of their Instagram and Tik Tok following when NIL launched in July of 2021 by signing multiple major deals.