College Athletes’ Average NIL Earnings Shockingly Low Despite Headline Deals

Name, Image, and Likeness has taken the collegiate athletic landscape by storm, changing the way college sports are viewed by many.

It is one of the most polarizing aspects of college sports over the last decade, with many speaking out against its implementation, and head coaches who have been in the industry for years hanging up their headsets and clipboards because of it.

There have been a plethora of massive deals that have taken place since NIL began, with the biggest names in college sports landing the biggest deals, like Colorado Buffaloes quarterback Shedeur Sanders reportedly earning $6 million through Name, Image, and Likeness deals.