College Basketball Crown Launches First-of-its Kind NIL Endorsement Opportunity for Postseason Competition

LOS ANGELES–(BUSINESS WIRE)–The College Basketball Crown today announced a first-of-its-kind Name, Image, and Likeness (NIL) endorsement opportunity for a postseason college basketball tournament with the launch of the Vivid Seats Ambassador Program. Presented by Vivid Seats, a leading online ticket marketplace and the tournament’s Official Ticketing Provider, this groundbreaking NIL initiative will award student-athletes from the tournament’s top four finishing teams with brand ambassador endorsement deals on behalf of Vivid Seats. The innovative program was made possible through the tournament’s strategic relationship with Vivid Seats, which was brokered by AEG Global Partnerships, and further underscores the event’s commitment to enhancing the postseason experience for college basketball.