College coaches, leaders share candid thoughts on future of NIL: ‘We all feel like there’s no rules’

Ten months into the name, image and likeness era, college athletics has become a runaway satellite hurtling toward the sun. It’s only a matter of time before someone or some program is going to get burned.

At least, that’s one side of the story. Some coaches say they’ve never had it tougher. Others are rolling with athletes’ newly found rights. On the field? You must admit, it has made little difference … for now.