College Football Fans Largely Footing the Bill for Colleges and NIL

NIL Daily/Sports Illustrated  |  Nov 05, 2024

Name, Image, and Likeness has brought with it many changes to the landscape of collegiate athletics for student-athletes and fans alike.

While student-athletes are now being compensated for their performances in their respective sports, the colleges that these athletes attend have set up collectives where the university and its boosters pool their money in order to cover the rising cost of a superstar freshman quarterback.

While it was a promising method of operation starting out, the money that these top-tier athletes require has quickly risen, much like the salaries for their professional counterparts over the years.