College football players are dominating NIL brand deals so far–but inroads are forming for others

Clear eyes, full wallets, can’t lose.

At least, that’s what the data on Name, Image, Likeness (NIL) implies. It’s been about eight months since the NCAA started allowing college athletes to make money on their NIL. And according to recent data from platform Opendorse, football has made up 47.1% of NIL compensation since, raising questions of whether NIL will create gender, racial, and other disparities when it comes to who’s getting paid.