College takeover of image rights could hurt boosters

Jamaica Glearner  |  Jan 02, 2024

AP:

DONOR-FUELLED COLLECTIVES that raise money and funnel it to college athletes through name, image and likeness (NIL) opportunities they facilitate probably won’t go away entirely if NCAA President Charlie Baker’s proposals for paying athletes become reality. But changes will be inevitable. Baker has recommended that Division I schools be allowed to enter into licensing deals directly with their athletes, essentially paying them to be school ambassadors. He suggested that the wealthiest schools be required to pay half of their athletes at least $30,000 per year. For a school like Texas, with some 700 athletes, that would be a sum of some $10 million.