Colorado QB Shedeur Sanders Launches ‘2 Legendary’ Podcast

University of Colorado quarterback Shedeur Sanders has launched his podcast, “2 Legendary.” He took to Instagram to share the news. The title is a nod to his apparel line, SS2LEGENDARY. Partnering with Overtime, the podcast features topics beyond football, giving the audience a broader perspective on his brand. The first episode was released on Tuesday.

Represented by SMAC Entertainment and executive producer Constance Schwartz-Morini, this new media venture is a testament to the growth and evolution of Sanders’ merchandise brand. Sanders launched the brand in late 2021, and it now boasts a strong following on Instagram with over 24,000 followers. Initially selling sweatshirts with his signature “$2” logo, Sanders has since trademarked the design for hats, footwear, and other athletic apparel to expand and solidify his brand’s identity.