Colorado Quarterback Sanders Releases New Gatorade Ad

Coach Deion Sanders, All-American Travis Hunter, star quarterback Shedeur Sanders and the Colorado football program instantly became the talk of the college football season in 2023.

After a 3-0 start, they finished with a disappointing 4-8 record, but Coach Prime is just getting started in Boulder. His son, Shedeur looks likely to play one more year and prepare for the 2025 NFL Draft, and one big reason could be his massive NIL earning potential.

On3 has Shedeur at a $4 million NIL valuation, the second-highest behind only USC freshman basketball player and son of LeBron James, Bronny.

After the season ended, Sanders released a new collab with Gatorade, as a continuation of their NIL partnership: Sanders shared: “The hardest part of playing college football is mental. It’s just staying focused and doing the right thing. Don’t let social media, don’t let anything influence you to be a different type of person. Whatever you do, stay true to yourself. Be legendary.”