Colorado Star Shedeur Sanders Branching Out with New NIL Opportunity

Ezra Jorgensen  |  Jul 31, 2024

Colorado Buffaloes quarterback Shedeur Sanders has benefited greatly from NIL deals in his college career. A merchandise company, SS2Legendary, has been built up over the last few years, presenting him with plenty of opportunities to cash in on his name, image and likeness.

He is continuing to branch out, adding a new venture off the field. He is now partnering with Overtime to launch a podcast. It will be titled “2 Legendary” which plays off his brand and jersey number.

The first episode of the podcast will be coming out on Tuesday. This will be another opportunity for him to add to his already eye-popping NIL evaluation.