Colorado’s Shilo Sanders, Deion’s Son, Opts into EA Sports College Football 25

Colorado defensive back Shilo Sanders has signed an NIL deal with EA Sports in advance of the company’s summer release of College Football 25, joining a host of other high-profile college football players who have made similar agreements.

“Working with the NIL marketplace Opendorse, the college football video game franchise is signing side NIL deals with some of the sport’s top athletes to promote the game.

“Those deals are not $600, rather each agreement is different and based on the athlete’s NIL value – basically, a negotiated marketing deal. A source has told On3 that a list of 100 priority athletes has been pieced together the last few weeks ahead of Thursday’s announcement.”