Connecticut athletes can now use school logos and mascot in name, image and likeness deals

College athletes will now be allowed to use their university’s logo in marketing deals when they earn money from the use of their name, image and likeness.

The measure represents an update to a groundbreaking law last year that permitted student-athletes to receive money for the first time for various deals. Now, mascots, logos, trademarks, colors and the name from UConn — or any other university — can be used in deals for sneakers, sports drinks or other products.