Duke’s Roach Signs NIL Partnership with Rhoback

Duke basketball’s point guard Jeremy Roach has been on a tear as of late. In his last five games, the senior captain has averaged 19.5 points on 54% FG and 61% 3PT, with only three turnovers.

Although the preseason No. 2-ranked Blue Devils are now 7-3 – with an ACC loss already to Georgia Tech – and currently ranked No. 21, Roach has been a consistent presence as conference play officially tips off soon.

While Roach has been dominating on the hardwood, his NIL game has followed suit.

Roach revealed a new partnership this week with Rhoback, joining the activewear brand’s latest Rhoback U program alongside ACC rival Reece Beekman of Virginia, who announced his own deal earlier this week. Another ACC foe Armando Bacot of North Carolina signed with Rhoback last season.

Rhoback will be Roach’s exclusive off-court apparel partner this season.

The Charlottesville, VA-based company has been one of the most strategic and prolific brands in NIL. This past football season’s Rhoback U roster included stars such as Jalen Milroe of Alabama, Nick Singleton of Penn State, Audric Estime of Notre Dame, Cade Klubnik of Clemson and Kyle McCord formerly of Ohio State.