EA Sports is sending out player NIL contracts today. Here’s what I know:
Good morning, and thanks for spending part of your day with Extra Points.
When you fire up a copy of any EA Sports football video game, one of the first things you hear is the iconic “it’s in the game.”
Today, we finally have more information on exactly how the company plans to include thousands and thousands of current college football players in their upcoming release of EA Sports College Football 25.
Multiple sources with direct knowledge of EA’s plans tell Extra Points that starting today, the company will send proposed NIL contracts to over 11,000 FBS football players to pay them for their participation in the video game.
EA believes that this contract will be one of the largest, if not the largest, NIL brand activations in history, with over 6 million dollars committed to pay for athlete likenesses.