Elite College Basketball Coach Has Strong Words About NIL Landscape

College athletics has always been moneymaker for institutions, coaches, and the local businesses that operate in these different cities and towns across the country.

For decades upon decades, those were the only parties who were able to profit from what took place on the field, court, pool, gym, or any other venue where sports are played.

Then, the NCAA allowed student-athletes to make money on their own Name, Image and Likeness, completely changing the landscape and future of amateur athletics going forward.