Five Things Every College NIL Department Needs to Know

As we approach the one-year anniversary of the National Collegiate Athletic Association’s (“NCAA’s) interim guidance on name, image, and likeness (“NIL”), colleges and universities are starting to debut a new position: the Director of NIL Engagement. On June 7, 2022, Duke University announced the hiring of former Nike and NBA staffer, Rachel Baker, as general manager of its men’s basketball team. Her role will include helping players enhance NIL opportunities. Purdue University recently posted a job listing for a similar role. With other schools to surely follow, legal and policy concerns will soon arise.

Here are five things every NIL department should keep in mind: