Georgetown Basketball Signs All-Team NIL Deal with D.C. Restaurant

The Georgetown Hoyas men’s basketball program – one of the historically strongest brands in college basketball – might not feature the big names of rosters past, but collective Hoyas Rising combined the strength of all 15 athletes together to coordinate a NIL deal with Washington, D.C. restaurant DIG.

The Hoyas will promote the farm-sourced, fast-casual restaurant via social media posts in exchange for compensation and delicious food.

“We are thrilled to collaborate with Georgetown’s MBB team this season,” DIG’s marketing specialist Megan Zilenziger shared with the school newspaper, The Hoya. “Specializing in seasonal comfort food that’s both satisfying and nourishing, we believe this partnership is a great fit. The DIG team is eager to see how they do this season.”