Golden Touch, WME bring together 20 athletes, 18 national brands for NIL event

In an event presented by Golden Touch, a collective working with Notre Dame athletes, and entertainment agency WME Sports, some 20 athletes from Notre Dame, Holy Cross and St. Mary’s came together on Monday to collaborate with scores of national brands at Villa Macri Ristorante in Granger, Indiana. This was billed as a first-of-its-kind event in the NIL Era. But it won’t be the last of its kind.

“There has never been an event in Name, Image and Likeness where more than 15 national brands have come together to work with athletes across multiple sports for NIL,” Peter Schoenthal, senior manager of NIL with WME, told On3. “It was awesome – better than we expected. We are looking to do many more of these. It’s about building this the right way so athletes – not just football and basketball – are able to capitalize on their NIL while creating a sustainable model.”