Gopher women’s soccer team featured in Super Bowl Ad through NIL deal
CBS News | Feb 12, 2024
All State
Branding
Collective
Financial
Minnesota
National
News
NIL Tax Preparation
Player Profile
Social Media & NIL
Student-Athlete
Women
MINNEAPOLIS — In the off-season, the Gopher women’s soccer team is still on, putting in the work on the pitch, and for the first time ever, on camera during the most-watched television event of the year.
The team was featured in a Super Bowl commercial for Daryl “The Hammer” Isaacs, a personal injury lawyer based out of Louisville, Kentucky, after signing a Name, Image and Likeness (NIL) deal with him last year. Daryl Isaacs’ daughter, Alex, is a junior goaltender on the Gophers.
“I was a little embarrassed, of course, because it was my dad making the commercial, but other than that, it was really fun and an awesome opportunity for us,” said Alex Isaacs.
