Gophers’ AD Mark Coyle says he deals with name, image and likeness ‘every hour’

The U’s top athletic administrator has been on the job for six years, but the last 27 months have brought about challenges few could have predicted.

Gophers athletic director Mark Coyle has a reputation for being a man of action instead of a man of words.

That said, in catching up with him at the Gophers Coaches Caravan on Monday in Stillwater, one thing in particular stood out from his words: Just how much the NCAA’s new policy on name, image and likeness — and student-athletes’ ability to profit from it — has impacted his department and job in the not-quite-a-year since it was implemented.