Heisman Winner Daniels Spends Birthday Giving Back with NIL Partner

While LSU quarterback Jayden Daniels’ life has changed forever since winning the Heisman Trophy over a week ago, he continues to use his NIL partnerships to give back to those around him.

Prior to earning college sports’ most prestigious individual award, Daniels collaborated with his NIL partner HEYDUDE to gift shoes to Tiger administrators and Coach Brian Kelly, thanking them for their support in his two years at LSU. Now, Daniels is spreading the love to the Baton Rouge community through his partnership with Raising Cane’s. On his 23rd birthday, the All-American took part in the restaurant chain’s annual bike giveaway where he and founder Todd Graves donated 100 bikes and helmets to the Boys and Girls Club and Big Buddy of Baton Rouge.