How Penn State’s Sean Clifford is launching his own agency, Limitless NIL

Penn State quarterback Sean Clifford is launching an agency this week to represent college athletes and help them maximize their opportunities under the NCAA’s new name, image and likeness legislation. Clifford, 23, is entering his sixth year at Penn State and his fourth year as the Nittany Lions’ starting quarterback. He already has assembled a team of five employees for Limitless NIL, which is believed to be the first agency founded by a student-athlete to help others with NIL. They’ve already signed a roster of seven college athletes from three different colleges.