How the 901 Fund is helping Memphis athletes build their brands and connect the dots
ABC Local Memphis | Jun 06, 2022
The NIL collective connects athletes with local charities.
If you’re a fan of college sports, by now you have heard the term – name, image and likeness or NIL. It’s become a major part of the college sports landscape, giving athletes a chance to make money off their own brands. Navigating this new landscape can be challenging.
Since name image and likeness went into effect last summer, University of Memphis football safety Quindell Johnson has been hard at work building his own brand.
