How to read an NIL story in 2022

You’ll be forgiven if you missed this amid the sea of conference realignment stories over the past few days, but we’re now a year into the NIL era. Plenty of outlets have written thoughtful stories about what’s changed in college sports, and where the industry may go from here.

But I think the biggest NIL story in recent memory actually published a few days earlier. And I share this not because I want to pick on the authors, but because I think it illustrates a LOT about how NIL is actually working, and what fans, and industry, really need to know about future stories.