Howard University Launches Historic NIL Initiative to Benefit Women’s Basketball

While the perception of NIL in college sports is largely transactional, the Howard Bison is focusing on a groundbreaking campaign that invests in the future of their women’s basketball team.

Howard Lady Bison basketball announced a historical name, image, and likeness initiative, 100 Women for Howard: A Legacy in Motion, taking place on March 6.

In honor of Women’s History Month, the event will bring together 100 influential women in sports and business to invest in their women athletes.