IMG Academy Is Now Preparing Athletes to Manage Potential NIL Riches Which Await on the College Level

NIL Daily/Sports Illustrated  |  Jun 27, 2025

IMG Academy Ahead of the NIL Curve
IMG Academy prides itself on preparing its student-athletes for success on the next level and even beyond. In addition to elite training for their given sport, and the education to thrive as a college student, the Bradenton, Florida athletic powerhouse has begun prepping its students to meet the changing Name, Image and Likeness (NIL) landscape of big time college sports.

Specifically, IMG has begun offering guidance on how NIL revenue sharing will impact the finances of the elite athletes, fortunate enough to receive those offers.

NCAA Revenue Sharing Changes Everything
Until recently, NIL meant athletes had the right to negotiate marketing deals to profit from the use of their name, image and likeness. As of July 1, however, every Division 1 school will have the ability share up to $20.5 million of its annual revenues with its student athletes, in the form of direct payments.