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In the college sports pay era, female athletes are emerging as big winners

CNBC  |  Oct 17, 2022
Branding College News Student-Athlete Women

Lebron James’ son Bronny got most of the headline play, but there’s another big story in the recent Nike NIL deal allowing college athletes to get paid.

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Poll: 68% of Utahns back college athletes monetizing names, images, likenesses

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