Indiana Football Introducing New NIL Program for Fans and Student Athletes

Athletic departments are frantically preparing their college football programs for a new era of name, image, and likeness due to the impending final approval of the House v. NCAA settlement.

Indiana Hoosiers football is the latest program to signify its commitment to NIL under revenue sharing — specifically, funding the $20.5 million it will be allocated to share among athletes on July 1 in full.

As the Indy Star reports, Indiana athletic director Scott Dolson detailed his “comprehensive plan” to fund the notable expense in a phone interview with The Herald-Times.

“We’re committed,” Dolson told The Herald-Times. “You have to be.”

The introduction of a personal seat donation (PSD) program for football season tickets starting in 2025 demonstrates the program’s commitment.