Jason Whitlock believes NIL deals could help revive the NBA amid their ratings decrease

Ezra Jorgensen  |  May 01, 2024

The NBA is one of the most popular sports leagues in the entire world, and its popularity seems to be increasing with each passing day. Despite that, some decreasing ratings trends have been somewhat worrying for the league and its officials.

This isn’t to say that the NBA is going anywhere anytime soon, but it’s fair to say that the lack of buzz surrounding the game is a bit concerning. So, with that in mind, Jason Whitlock laid out an interesting plan that could help the league recapture some of that buzz.