Justin Edwards signs with Klutch Athletics: Kentucky star becomes first NIL athlete for Rich Paul’s New Balance brand

Rich Paul’s brand Klutch Athletics by New Balance has landed a major coup in college basketball, signing Kentucky star and projected 2024 top-five pick Justin Edwards to an NIL deal.

Edwards has become the first NIL athlete and first basketball player to sign with the brand created by NBA star agent Paul, and joins NFL players Will Anderson Jr. (Houston Texans) and Chase Young (San Francisco 49ers).