Kentucky giving K Fund members priority points for NIL contributions

The University of Kentucky has stepped up its NIL game in a big way. Last week, Club Blue launched Kentucky Blue Light, a beer from Gravely Brewing, proceeds of which will go to the collective. UK also announced that the men’s and women’s basketball Blue/White games will be held in Memorial Coliseum, with all proceeds going to Club Blue.

Today, UK further embraced NIL by encouraging K Fund members to donate to the school’s collectives. The K Fund is the fundraising arm of UK Athletics through which members are rewarded for donations with priority points that can go towards season ticket upgrades, parking passes, etc. Through this new initiative, which has been in effect since July 1, 2024, K Fund members who donate to UK’s collectives will receive priority points.

“Here at UK Athletics, we are embracing the challenge of navigating the landscape in college athletics,” Athletics Director Mitch Barnhart said in a press release. “We thank the members of Big Blue Nation who have generously given millions of dollars to our UK partner NIL collectives in just the past year. Their continued support is important to our ability to recruit the best student-athletes to come compete here.